Spring/Summer 2001 Marketing Report

Although many of us are still celebrating the new Millennium, some of us are already celebrating Spring/Summer 2001.

We are proud of the research put into our marketing forecasts for Spring/Summer 2001, and excited to share it with our customers, which will be introduced at the Pan-American Leather Fair at the Miami Beach Convention Center, January 12-14, 2000.

There are 4 major fashion areas that affect our market for Spring/Summer 2001 - below is a brief description of each.


Naturalist Weekend

  1. The lure of the American West influences weekends in the great outdoors.
  2. Basics are an important statement going forward.
  1. The Look
    1. Dirty-dyed denim
    2. Western wear and low slung waist lines
  2. Footwear and Leather Goods Applications
    1. Nostalgic stitched leather looks, hand-tooled details
    2. Stitched leather soles
    3. Tassels

Nature-Tech Casuals (Men's)

  1. A fluid professional who has downshifted and discovered a flexible and balanced life
  2. Quality of life and comfort are a priority in his established career
  1. The Look
    1. Simple styling
    2. Semi-opaque layering
  2. Footwear and Leather Goods Applications
    1. Performance styling for formal footwear
    2. Lightweight rubber soles
    3. Inside-out seams, quality handcrafted looks

Luxe Casuals (Women's)

  1. A return to the 70's glamour and high quality looks
  2. Having found balance between work and home life
  1. The Look
    1. Fully fashioned summer knits
    2. Crisp body lined shirts
  2. Footwear and Leather Goods Applications
    1. Deep totes
    2. Slides and sandals
    3. Tooled leather looks

Sport Pursuits

  1. An equally important look, whether for performance or for fashion
  2. For athletic, cross-training consumers
  1. The Look
    1. Hot pants, combat style shorts
    2. Jersey vests
  2. Footwear and Leather Goods Applications
    1. Plastic clips and fastenings
    2. Thinner molded unit soles
    3. Waterproofed leathers


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